{"id":38735,"date":"2024-03-07T07:41:30","date_gmt":"2024-03-07T06:41:30","guid":{"rendered":"https:\/\/www.killview.net\/verde-botanicals-cosmetic-brand\/"},"modified":"2026-06-19T16:25:24","modified_gmt":"2026-06-19T15:25:24","slug":"verde-botanicals-cosmetic-brand","status":"publish","type":"post","link":"https:\/\/www.killview.net\/fr\/verde-botanicals-cosmetic-brand\/","title":{"rendered":"Verde Botanicals &#8211; Marque Cosm\u00e9tique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38735\" class=\"elementor elementor-38735 elementor-38727\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a610812 e-con-full thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"a610812\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t<div class=\"elementor-element elementor-element-2e322a4 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-child\" data-id=\"2e322a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-8e0ff83 e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"8e0ff83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-710dd62 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"710dd62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verde Botanicals &#8211; Marque Cosm\u00e9tique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0ec11 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-animated-heading\" data-id=\"7b0ec11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thegem-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"thegem-heading thegem-animated-heading styled-subtitle thegem-heading-animate lines-slide-up\" id=\"thegem-heading-7b0ec11\" data-animation-name=\"lines-slide-up\" data-animation-interval=\"80\"><span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">Verde<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">Botanicals<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">se<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">pr\u00e9sente<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">comme<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">une<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">marque<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">premium<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">de<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">soins<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">botaniques<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">construite<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">autour<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">d\u2019ingr\u00e9dients<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">naturels,<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">de<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">rituels<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">apaisants<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">et<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">d\u2019une<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">esth\u00e9tique<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">visuelle<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">raffin\u00e9e.<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">Le<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">syst\u00e8me<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">d\u2019identit\u00e9<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">pr\u00e9sent\u00e9<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">dans<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">l\u2019image<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">est<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">tr\u00e8s<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">coh\u00e9rent<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">:<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">chaque<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">\u00e9l\u00e9ment,<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">du<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">logo<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">\u00e0<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">la<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">palette<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">de<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">couleurs,<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">en<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">passant<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">par<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">la<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">typographie,<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">le<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">packaging,<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">l\u2019iconographie<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">et<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">la<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">direction<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">photographique,<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">soutient<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">le<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">m\u00eame<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">positionnement<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">\u2014<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">naturel,<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">pur,<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">rassurant<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">et<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">haut<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">de<\/span> <span class=\"elementor-repeater-item-b240ce1 thegem-heading-word\">gamme.<\/span><\/div><style type=\"text\/css\">#thegem-heading-7b0ec11 {margin: 0;}#thegem-heading-7b0ec11 {margin-left: auto; margin-right: auto;}#thegem-heading-7b0ec11 > * {justify-content: center;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e91cc2 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"0e91cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p data-start=\"518\" data-end=\"984\">L\u2019objectif de cette identit\u00e9 semble \u00eatre la cr\u00e9ation d\u2019un univers visuel \u00e0 la fois <strong data-start=\"601\" data-end=\"625\">organique et premium<\/strong>. Plut\u00f4t que de tomber dans les codes trop \u00e9vidents ou d\u00e9coratifs du naturel, le design repose sur la retenue, l\u2019\u00e9quilibre et la simplicit\u00e9. Cette approche rend la marque cr\u00e9dible pour des produits de soin, de bien-\u00eatre, de cosm\u00e9tique botanique ou de clean beauty destin\u00e9s \u00e0 une client\u00e8le sensible \u00e0 la qualit\u00e9, \u00e0 l\u2019esth\u00e9tique et \u00e0 la consommation consciente.<\/p><h3 data-section-id=\"1vgl7qj\" data-start=\"986\" data-end=\"1027\">Strat\u00e9gie de marque et positionnement<\/h3><p data-start=\"1029\" data-end=\"1307\">La marque repose sur quatre valeurs principales : <strong data-start=\"1079\" data-end=\"1118\">Natural, Pure, Nurturing et Mindful<\/strong>. Ces piliers donnent \u00e0 l\u2019identit\u00e9 une base strat\u00e9gique claire. Verde Botanicals n\u2019est pas seulement pr\u00e9sent\u00e9e comme une marque de produits, mais comme une marque de rituel et de bien-\u00eatre.<\/p><p data-start=\"1309\" data-end=\"1656\">Ce positionnement fonctionne bien car il associe les b\u00e9n\u00e9fices concrets du soin de la peau \u00e0 une dimension plus \u00e9motionnelle : calme, \u00e9quilibre, confiance et simplicit\u00e9. L\u2019univers visuel n\u2019est ni trop m\u00e9dical, ni excessivement luxueux. Il se situe plut\u00f4t entre <strong data-start=\"1570\" data-end=\"1595\">l\u2019apothicaire naturel<\/strong>, <strong data-start=\"1597\" data-end=\"1616\">le soin premium<\/strong> et <strong data-start=\"1620\" data-end=\"1655\">l\u2019univers wellness contemporain<\/strong>.<\/p><h3 data-section-id=\"utx7qb\" data-start=\"1658\" data-end=\"1687\">Logo et identit\u00e9 visuelle<\/h3><p data-start=\"1689\" data-end=\"2002\">La construction du logo combine trois \u00e9l\u00e9ments symboliques : une feuille, la lettre \u201cV\u201d et une forme de goutte. Ce choix est pertinent car chaque \u00e9l\u00e9ment renvoie directement \u00e0 l\u2019univers de la marque : la nature, la puret\u00e9 et le soin botanique. Le r\u00e9sultat est un symbole simple, lisible et facilement m\u00e9morisable.<\/p><p data-start=\"2004\" data-end=\"2445\">L\u2019embl\u00e8me plac\u00e9 dans une forme verticale arrondie donne \u00e0 la marque une impression artisanale et authentique, presque comme un sceau de qualit\u00e9. Il apporte du caract\u00e8re sans para\u00eetre ancien ou d\u00e9pass\u00e9. Les diff\u00e9rentes versions du logo \u2014 version principale, secondaire, empil\u00e9e et ic\u00f4ne seule \u2014 montrent que l\u2019identit\u00e9 a \u00e9t\u00e9 pens\u00e9e pour des usages r\u00e9els : packaging, \u00e9tiquettes, site web, r\u00e9seaux sociaux, supports imprim\u00e9s ou petits formats.<\/p><p data-start=\"2447\" data-end=\"2711\">La section \u201cDo Not\u201d est \u00e9galement importante, car elle fixe des r\u00e8gles claires d\u2019utilisation du logo. Elle \u00e9vite les erreurs fr\u00e9quentes comme la d\u00e9formation du symbole, les mauvaises associations de couleurs, les probl\u00e8mes de contraste ou les placements inadapt\u00e9s.<\/p><h3 data-section-id=\"e3s0lq\" data-start=\"2713\" data-end=\"2736\">Syst\u00e8me de couleurs<\/h3><p data-start=\"2738\" data-end=\"3207\">La palette de couleurs est l\u2019un des points les plus forts de cette identit\u00e9. Les couleurs principales \u2014 vert for\u00eat, sauge, mousse, sable et argile \u2014 cr\u00e9ent une atmosph\u00e8re naturelle, calme et sophistiqu\u00e9e. Le vert for\u00eat apporte du poids, du s\u00e9rieux et une dimension premium, tandis que les teintes sauge et mousse renforcent l\u2019aspect botanique et apaisant. Les nuances sable et argile ajoutent de la chaleur et \u00e9vitent que l\u2019identit\u00e9 ne devienne trop froide ou clinique.<\/p><p data-start=\"3209\" data-end=\"3533\">La palette neutre \u2014 charbon, pierre, papier et blanc \u2014 soutient une mise en page propre, \u00e9ditoriale et \u00e9l\u00e9gante. Ces teintes peuvent facilement \u00eatre utilis\u00e9es pour le packaging, les textes, les fonds, les supports digitaux ou les documents imprim\u00e9s. Globalement, la palette est \u00e0 la fois esth\u00e9tique, commerciale et flexible.<\/p><h3 data-section-id=\"1im2qb8\" data-start=\"3535\" data-end=\"3550\">Typographie<\/h3><p data-start=\"3552\" data-end=\"3821\">Le choix typographique cr\u00e9e un bon \u00e9quilibre entre \u00e9l\u00e9gance et lisibilit\u00e9. L\u2019utilisation de <strong data-start=\"3644\" data-end=\"3664\">Playfair Display<\/strong> pour les titres donne \u00e0 la marque une dimension sophistiqu\u00e9e, \u00e9ditoriale et l\u00e9g\u00e8rement luxueuse. Elle convient bien \u00e0 l\u2019univers du soin et de la cosm\u00e9tique.<\/p><p data-start=\"3823\" data-end=\"4293\">En compl\u00e9ment, <strong data-start=\"3838\" data-end=\"3852\">Montserrat<\/strong> apporte de la modernit\u00e9, de la clart\u00e9 et une meilleure lisibilit\u00e9 pour les textes courants. Cette association fonctionne car elle \u00e9vite deux \u00e9cueils : une identit\u00e9 trop d\u00e9corative d\u2019un c\u00f4t\u00e9, ou trop g\u00e9n\u00e9rique de l\u2019autre. La hi\u00e9rarchie typographique est clairement d\u00e9finie, avec des styles distincts pour les titres, sous-titres, textes de corps et petites capitales. Cela facilite l\u2019application coh\u00e9rente de la marque sur tous les supports.<\/p><h3 data-section-id=\"tbht6o\" data-start=\"4295\" data-end=\"4332\">Packaging et applications produit<\/h3><p data-start=\"4334\" data-end=\"4688\">Le mockup packaging est bien align\u00e9 avec le positionnement de la marque. Le flacon vert fonc\u00e9 communique imm\u00e9diatement l\u2019id\u00e9e de soin botanique, tandis que l\u2019\u00e9tui cr\u00e8me apporte une impression de puret\u00e9, de calme et de qualit\u00e9 premium. Le design minimal de l\u2019\u00e9tiquette laisse respirer le logo et le nom du produit, ce qui augmente la perception de valeur.<\/p><p data-start=\"4690\" data-end=\"4923\">Les \u00e9l\u00e9ments de mise en sc\u00e8ne \u2014 surface min\u00e9rale, tissu naturel, feuilles v\u00e9g\u00e9tales et lumi\u00e8re douce \u2014 renforcent l\u2019id\u00e9e de rituel, de soin et d\u2019authenticit\u00e9. L\u2019ensemble para\u00eet cr\u00e9dible, \u00e9l\u00e9gant et d\u00e9sirable sans para\u00eetre artificiel.<\/p><h3 data-section-id=\"srvjvv\" data-start=\"4925\" data-end=\"4953\">Direction photographique<\/h3><p data-start=\"4955\" data-end=\"5280\">La direction visuelle s\u2019appuie sur des textures naturelles, des feuilles, la peau, l\u2019eau, les plantes et les gestes de soin. Ces images soutiennent le discours de marque sans n\u00e9cessiter d\u2019explication excessive. Elles communiquent imm\u00e9diatement le calme, l\u2019authenticit\u00e9, la sensorialit\u00e9 et le caract\u00e8re organique des produits.<\/p><p data-start=\"5282\" data-end=\"5600\">Le moodboard introduit \u00e9galement les notions de <strong data-start=\"5330\" data-end=\"5369\">Calm, Authentic, Organic et Refined<\/strong>, qui r\u00e9sument efficacement le langage visuel de la marque. Ces mots-cl\u00e9s donnent une ligne directrice claire pour les futurs contenus : photographies, campagnes publicitaires, r\u00e9seaux sociaux, site e-commerce ou supports imprim\u00e9s.<\/p><h3 data-section-id=\"t6qb4x\" data-start=\"5602\" data-end=\"5640\">Iconographie et d\u00e9tails du syst\u00e8me<\/h3><p data-start=\"5642\" data-end=\"5934\">L\u2019iconographie est simple, lin\u00e9aire et coh\u00e9rente avec le logo. Les pictogrammes \u2014 feuille, goutte, c\u0153ur, soleil, fleur, flacon, recyclage, lapin \u2014 traduisent les valeurs attendues d\u2019une marque de clean beauty : naturalit\u00e9, hydratation, soin, durabilit\u00e9, douceur et absence de cruaut\u00e9 animale.<\/p><p data-start=\"5936\" data-end=\"6215\">Le motif v\u00e9g\u00e9tal constitue \u00e9galement un bon \u00e9l\u00e9ment secondaire de marque. Il peut \u00eatre utilis\u00e9 sur des packagings, papiers de soie, cartes de remerciement, stickers, fonds de site web ou publications sociales. Il ajoute de la profondeur au syst\u00e8me visuel tout en restant discret.<\/p><h3 data-section-id=\"11ty7qq\" data-start=\"6217\" data-end=\"6239\">\u00c9valuation globale<\/h3><p data-start=\"6241\" data-end=\"6532\">Cette \u00e9tude de cas pr\u00e9sente un syst\u00e8me d\u2019identit\u00e9 complet et bien structur\u00e9 pour une marque de soins botaniques. Sa principale force r\u00e9side dans la coh\u00e9rence entre la strat\u00e9gie et l\u2019ex\u00e9cution visuelle : chaque choix graphique soutient le m\u00eame message de naturel, de puret\u00e9 et de raffinement.<\/p><p data-start=\"6534\" data-end=\"6945\">L\u2019identit\u00e9 est premium, calme, cr\u00e9dible et facilement exploitable commercialement. Elle \u00e9vite le bruit visuel, repose sur une palette ma\u00eetris\u00e9e et propose suffisamment de variations pour fonctionner sur diff\u00e9rents supports. La marque pourrait \u00eatre facilement d\u00e9ploy\u00e9e sur un site e-commerce, une gamme de produits, une campagne de lancement, des contenus sociaux, des packagings retail et des supports imprim\u00e9s.<\/p><p data-start=\"6947\" data-end=\"7247\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"6947\" data-end=\"7247\" data-is-last-node=\"\">En r\u00e9sum\u00e9, Verde Botanicals montre comment une marque de clean beauty peut construire la confiance et le d\u00e9sir gr\u00e2ce \u00e0 un syst\u00e8me visuel disciplin\u00e9 : un logo porteur de sens, une typographie \u00e9l\u00e9gante, des couleurs naturelles, une direction photographique coh\u00e9rente et des r\u00e8gles d\u2019usage pr\u00e9cises.<\/strong><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0808af2 e-con-full thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"0808af2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t<div class=\"elementor-element elementor-element-7d0f257 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-child\" data-id=\"7d0f257\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-601f143 e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"601f143\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\r\n\t\t<div class=\"elementor-element elementor-element-3e2ac64 e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"3e2ac64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-f576882 elementor-widget__width-inherit flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-animated-heading\" data-id=\"f576882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thegem-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"thegem-heading thegem-animated-heading title-h1 thegem-heading-animate lines-slide-up\" id=\"thegem-heading-f576882\" data-animation-name=\"lines-slide-up\" data-animation-interval=\"80\"><span class=\"elementor-repeater-item-a5461f4 thegem-heading-word\">Brief<\/span> <span class=\"elementor-repeater-item-a5461f4 thegem-heading-word\">&<\/span> <span class=\"elementor-repeater-item-a5461f4 thegem-heading-word\">project<\/span> <span class=\"elementor-repeater-item-a5461f4 thegem-heading-word\">description<\/span><\/h2><style type=\"text\/css\">#thegem-heading-f576882 {margin: 0;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c5156c e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"1c5156c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-fc84206 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-icon-list\" data-id=\"fc84206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identity Cover<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Logo Construction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wordmark Variations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Essence<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Color System<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Typography<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Application Mockup<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Imagery Direction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visuals Elements<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Verde Botanicals se pr\u00e9sente comme une marque premium de soins botaniques construite autour d\u2019ingr\u00e9dients naturels, de rituels apaisants et d\u2019une&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-38735","post","type-post","status-publish","format-standard","category-uncategorized"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/posts\/38735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/comments?post=38735"}],"version-history":[{"count":0,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/posts\/38735\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/media?parent=38735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/categories?post=38735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/tags?post=38735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}