{"id":39703,"date":"2026-06-14T19:35:40","date_gmt":"2026-06-14T18:35:40","guid":{"rendered":"https:\/\/www.killview.net\/onid-real-estate-website\/"},"modified":"2026-06-14T19:35:40","modified_gmt":"2026-06-14T18:35:40","slug":"onid-real-estate-website","status":"publish","type":"post","link":"https:\/\/www.killview.net\/fr\/onid-real-estate-website\/","title":{"rendered":"Onid – Real Estate Website"},"content":{"rendered":"\t\t
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Onid – Real Estate Website<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Repositioning a local real estate agency around trust, proximity and long-term relationships<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Onid is a Belgian real estate agency active in the Antwerp region, with offices in Wilrijk, Boechout, Mortsel, Merksem and Schoten. Formerly known as De Kern, the brand was repositioned with a new name, a clearer identity and a more human digital presence.<\/p>

Our goal was to create a website that would not feel like a standard property platform. Onid\u2019s positioning is intentionally different: the agency does not present itself as a company that simply collects listings, but as a local partner that builds relationships, listens carefully, follows up closely and stays involved from the first conversation to the final handover.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Take a look at the website<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Challenge<\/h2>

The real estate market is highly competitive, and many agency websites look and sound the same. They often focus mainly on property listings, valuation forms and generic sales promises. For Onid, the challenge was to express a more distinctive approach: local expertise, personal attention, clarity, responsibility and trust.<\/p>

The website also had to support a brand transition. Onid was new in name, but already known through its previous identity, De Kern. The digital experience therefore needed to reassure existing clients while presenting the brand as fresh, modern and more clearly aligned with its real way of working.<\/p>

Our Solution<\/h2>

We built the website around a strong brand narrative: \u201cnew name, familiar approach.\u201d<\/strong> This message allows Onid to evolve visually and strategically without losing the trust already built with clients.<\/p>

The homepage introduces the brand through emotional, direct and human wording. Instead of leading only with properties, it first explains what Onid stands for: knowing the neighbourhood, knowing the people, and staying involved until everything is right.<\/p>

The property search experience was structured around clear buying and renting journeys, with filters for property type, municipality, price category and sorting options. This keeps the platform practical and efficient for users actively looking for a home, while still preserving the brand\u2019s more personal tone.<\/p>

UX and Conversion Strategy<\/h2>

The user journey was designed around three main needs: buying, renting and valuation.<\/p>

For buyers and renters, the website provides a clear property catalogue with essential information such as location, price, number of bedrooms, surface area and EPC rating. This allows users to scan opportunities quickly and compare properties without friction.<\/p>

For sellers and landlords, the website uses a softer, more reassuring conversion path. Instead of pushing a purely transactional message, it invites users to start with a conversation. Onid\u2019s valuation approach is framed around listening, understanding the property and looking beyond the fa\u00e7ade before estimating its value.<\/p>

This gives the website a more credible and mature commercial tone: conversion is encouraged, but not forced.<\/p>

Brand Positioning<\/h2>

The new Onid identity is built around proximity, clarity and involvement. The \u201cAbout Onid\u201d page reinforces this by presenting the agency as locally anchored but broadly present, with five offices forming one network: large enough to have impact, small enough to remain personal.<\/p>

The brand avoids exaggerated promises and positions itself around \u201cno nonsense\u201d: clear communication, careful follow-up and genuine responsibility. This makes the website feel more grounded and trustworthy than a conventional real estate sales platform.<\/p>

Content and Visual Direction<\/h2>

The website combines property photography, team imagery, clean editorial sections and warm human messaging. This balance is important: real estate decisions are both financial and emotional. The site therefore needs to show homes, but also show the people behind the service.<\/p>

The visual and editorial system supports a brand that feels approachable, local and professional. The content is concise, direct and human, avoiding unnecessary jargon while still presenting Onid as competent and experienced.<\/p>

Key Results<\/h2>

The final website gives Onid a clearer and more distinctive position in the local real estate market.<\/p>

It supports property discovery, buying and renting journeys, valuation requests, team credibility and local trust. More importantly, it turns the brand transition from De Kern into a strength: Onid feels new, but not unfamiliar.<\/p>

The platform does not only list properties. It communicates a way of working: careful, correct, involved and close to the client.<\/p>

Conclusion<\/h2>

Onid\u2019s website is a strong example of how a real estate platform can move beyond generic property listings. By combining practical search functionality with a strong relationship-driven brand narrative, the website creates a digital experience that feels both useful and personal.<\/p>

The result is a modern real estate website that reflects the agency\u2019s real identity: locally rooted, human, clear and committed from the first conversation to the final key handover.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key<\/span> points<\/span> of<\/span> the<\/span> project<\/span><\/h2>