{"id":39917,"date":"2024-12-10T10:41:22","date_gmt":"2024-12-10T09:41:22","guid":{"rendered":"https:\/\/www.killview.net\/passage-bleu-beauty-website\/"},"modified":"2026-06-20T00:26:09","modified_gmt":"2026-06-19T23:26:09","slug":"passage-bleu-beauty-website","status":"publish","type":"post","link":"https:\/\/www.killview.net\/fr\/passage-bleu-beauty-website\/","title":{"rendered":"Passage Bleu \u2014 Site web beaut\u00e9 &#038; coiffure"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39917\" class=\"elementor elementor-39917 elementor-39885\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-825492f e-con-full thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"825492f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t<div class=\"elementor-element elementor-element-d0001d2 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-child\" data-id=\"d0001d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-602fafd e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"602fafd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;mobile&quot;],&quot;thegem_container_layout&quot;:&quot;thegem&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6360b1a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"6360b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"1316\" height=\"2560\" src=\"https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/47949ddf-8a86-4fb6-8796-e53aef5fa798-scaled.png\" class=\"attachment-full size-full wp-image-39947\" alt=\"Beauty salon website homepage with promotions and models\" srcset=\"https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/47949ddf-8a86-4fb6-8796-e53aef5fa798-scaled.png 1316w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/47949ddf-8a86-4fb6-8796-e53aef5fa798-154x300.png 154w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/47949ddf-8a86-4fb6-8796-e53aef5fa798-526x1024.png 526w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/47949ddf-8a86-4fb6-8796-e53aef5fa798-768x1494.png 768w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/47949ddf-8a86-4fb6-8796-e53aef5fa798-790x1536.png 790w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/47949ddf-8a86-4fb6-8796-e53aef5fa798-1053x2048.png 1053w\" sizes=\"(max-width: 1316px) 100vw, 1316px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eab68dc e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"eab68dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4c24798 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"4c24798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Passage Bleu \u2014 Site web beaut\u00e9 &#038; coiffure<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ececbf1 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"ececbf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation d\u2019une exp\u00e9rience digitale pour une marque moderne de beaut\u00e9 et coiffure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be7775 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"3be7775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>Passage Bleu se positionne comme une destination beaut\u00e9 combinant coiffure, soins esth\u00e9tiques et services de bien-\u00eatre personnel. La marque s\u2019adresse aux clients qui recherchent une expertise accessible, des prestations professionnelles et une mani\u00e8re simple de r\u00e9server des services beaut\u00e9 en ligne.<\/p><p>Notre objectif \u00e9tait de cr\u00e9er un site qui refl\u00e8te la double promesse de la marque : une expertise beaut\u00e9 professionnelle et une exp\u00e9rience client fluide. La plateforme devait pr\u00e9senter clairement la marque, valoriser ses services, guider les visiteurs vers la r\u00e9servation, mettre en avant les offres promotionnelles et faciliter la recherche d\u2019un salon.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d90082 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"3d90082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1672\" height=\"941\" src=\"https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website-2.png\" class=\"attachment-full size-full wp-image-39918\" alt=\"Beauty salon website displayed on laptop and phone\" srcset=\"https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website-2.png 1672w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website-2-300x169.png 300w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website-2-1024x576.png 1024w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website-2-768x432.png 768w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website-2-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eafd621 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"eafd621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.passagebleu.com\">Voir le site web<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a98227 e-con-full thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"6a98227\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-7098df3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"7098df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1055\" height=\"1491\" src=\"https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website.png\" class=\"attachment-full size-full wp-image-39945\" alt=\"Beauty salon website case study mockup display\" srcset=\"https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website.png 1055w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website-212x300.png 212w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website-725x1024.png 725w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/Passage-Bleu-Beauty-Website-768x1085.png 768w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00d051 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"c00d051\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-42db86a e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"42db86a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t<div class=\"elementor-element elementor-element-c4b9dc8 e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"c4b9dc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t<div class=\"elementor-element elementor-element-af201aa e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"af201aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e877140 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"e877140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h2>Le d\u00e9fi<\/h2><p>Les marques de beaut\u00e9 et de coiffure \u00e9voluent dans un march\u00e9 tr\u00e8s concurrentiel. Avant de r\u00e9server, les clients comparent les services, les prix, les disponibilit\u00e9s, la proximit\u00e9 et la confiance inspir\u00e9e par la marque.<\/p><p>Le site devait donc faire plus qu\u2019afficher une liste de prestations. Il devait rassurer, inspirer et guider les visiteurs vers une action claire : d\u00e9couvrir les services, trouver un salon, consulter les offres ou r\u00e9server en ligne.<\/p><h2>Notre solution<\/h2><p>Nous avons structur\u00e9 la plateforme autour d\u2019un parcours simple : comprendre la marque, explorer les services, rep\u00e9rer les offres importantes, localiser un salon et acc\u00e9der rapidement \u00e0 la r\u00e9servation.<\/p><h2>UX &#038; r\u00e9servation<\/h2><p>La r\u00e9servation en ligne est un objectif central. L\u2019interface devait r\u00e9duire les h\u00e9sitations, clarifier les cat\u00e9gories et rendre les appels \u00e0 l\u2019action visibles sur desktop comme sur mobile.<\/p><h2>Organisation des services<\/h2><p>Le catalogue regroupe plusieurs univers beaut\u00e9. L\u2019enjeu \u00e9tait de rendre cette offre lisible, sans cr\u00e9er une navigation trop lourde ni disperser les informations importantes.<\/p><h2>Localisation &#038; promotions<\/h2><p>Le site devait aussi aider les visiteurs \u00e0 trouver un salon proche et \u00e0 identifier rapidement les campagnes promotionnelles. Cette logique soutient \u00e0 la fois l\u2019acquisition locale et la conversion.<\/p><h2>R\u00e9sultat<\/h2><p>Le r\u00e9sultat est une plateforme beaut\u00e9 claire, moderne et orient\u00e9e r\u00e9servation, qui valorise les services, les offres et le r\u00e9seau de salons tout en renfor\u00e7ant l\u2019image professionnelle de Passage Bleu.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09f35be e-con-full thegem-e-con-layout-thegem e-flex e-con e-child\" data-id=\"09f35be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ac832 elementor-widget__width-inherit flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-animated-heading\" data-id=\"d3ac832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"thegem-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"thegem-heading thegem-animated-heading title-h1 thegem-heading-animate lines-slide-up\" id=\"thegem-heading-d3ac832\" data-animation-name=\"lines-slide-up\" data-animation-interval=\"80\"><span class=\"elementor-repeater-item-a5461f4 thegem-heading-word\">Points<\/span> <span class=\"elementor-repeater-item-a5461f4 thegem-heading-word\">cl\u00e9s<\/span> <span class=\"elementor-repeater-item-a5461f4 thegem-heading-word\">du<\/span> <span class=\"elementor-repeater-item-a5461f4 thegem-heading-word\">projet<\/span><\/h2><style type=\"text\/css\">#thegem-heading-d3ac832 {margin: 0;}#thegem-heading-d3ac832 {margin-left: auto; margin-right: auto;}#thegem-heading-d3ac832 > * {justify-content: center;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2652a elementor-tablet-align-center elementor-mobile-align-start elementor-icon-list--layout-inline elementor-align-start elementor-widget__width-inherit elementor-list-item-link-full_width flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-icon-list\" data-id=\"fb2652a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strat\u00e9gie d\u2019exp\u00e9rience de marque<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web design orient\u00e9 beaut\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Int\u00e9gration de la r\u00e9servation en ligne<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Structuration du parcours services<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exp\u00e9rience de localisation des salons<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visibilit\u00e9 des campagnes promotionnelles<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Parcours cadeaux e-commerce<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Organisation du menu de soins<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimisation mobile-first<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UX orient\u00e9e conversion<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c76992 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"6c76992\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1920\" height=\"1458\" src=\"https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/7f6a9738-b820-4b96-8f98-54281c9517fe.png\" class=\"attachment-full size-full wp-image-39946\" alt=\"Passage Bleu beauty salon website homepage layout\" srcset=\"https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/7f6a9738-b820-4b96-8f98-54281c9517fe.png 1920w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/7f6a9738-b820-4b96-8f98-54281c9517fe-300x228.png 300w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/7f6a9738-b820-4b96-8f98-54281c9517fe-1024x778.png 1024w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/7f6a9738-b820-4b96-8f98-54281c9517fe-768x583.png 768w, https:\/\/www.killview.net\/wp-content\/uploads\/2026\/06\/7f6a9738-b820-4b96-8f98-54281c9517fe-1536x1166.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Creating a digital experience for a modern beauty and haircare brand Passage Bleu is positioned as a beauty destination combining&#8230;<\/p>\n","protected":false},"author":1,"featured_media":39918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[125,117,138],"tags":[],"class_list":["post-39917","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sante-cosmetiques","category-identite-visuelle","category-site-web"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/posts\/39917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/comments?post=39917"}],"version-history":[{"count":2,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/posts\/39917\/revisions"}],"predecessor-version":[{"id":40423,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/posts\/39917\/revisions\/40423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/media\/39918"}],"wp:attachment":[{"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/media?parent=39917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/categories?post=39917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.killview.net\/fr\/wp-json\/wp\/v2\/tags?post=39917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}