OpenAI Solidifies Its Ad Platform Ambitions with ChatGPT Ads Manager
OpenAI’s move into advertising is no longer theoretical. With the launch of OpenAI Ads Manager Beta, the company is beginning to look less like a pure AI subscription business and more like an emerging performance advertising platform built around conversational intent.
AI Remains a Top Priority for CMOs, but Spending Lags
Artificial intelligence has become one of the clearest strategic priorities for marketing leaders. CMOs see AI as a way to improve productivity, personalize customer experiences, accelerate content production, strengthen analytics, automate repetitive workflows and make marketing more directly accountable to business growth.